Our Story

Our Story:

A Message from Our Founder, David

I am thrilled to welcome you to SE-LF, a company born from a deep passion for creating exceptional skincare that genuinely is good for the body, mind, and our planet.

Learn More Join the Revolution

Unlocking the Mental Health & Environmental Potential of Skincare

SE-LF is more than just a business to me; it represents my personal experiences and core values, driven by a mission to make a tangible difference.

I’ve always believed in the profound power of skincare. Not just for our beauty but for our mental wellbeing too. Its sensory nature, the ritual of application, the aromas and textures – all these aspects mean it’s the perfect vehicle to introduce mindfulness practices into our everyday lives.

However, the beauty, spa and hotel industries face a significant challenge with plastic waste. Simply relying on conventional recycling, which often falls short, isn’t a sustainable answer.
At SE-LF, we knew we had to do better. That’s why we’ve invested in a circular system: we provide our spa-quality products in premium, reusable metal containers, manage their collection, and meticulously clean and reuse them, over and over again. This is our commitment, coupled with our vital tree-planting scheme ensures we are a Carbon Neutral Certified company.

We take on this responsibility because we believe offering luxurious, effective treatments shouldn’t come at the planet’s expense, nor should it burden our partners. We’re dedicated to supporting your business with products that deliver outstanding results for your guests and align with the highest ethical and environmental standards.

Our Mission

To transform the spa industry by integrating mindfulness and wellbeing practices with high-quality, ethical products in revolutionary reusable packaging, making SE-LF a force for good for the body, mind and the planet.

Our Vision

To spark a revolution in spa and hotel sustainability, creating an industry standard where single-use plastics are obsolete.

Driven by SE-LF's pioneering reusable model, this transformation will establish a future of sustainable and mindful wellbeing, with SE-LF recognised for innovative solutions, exceptional product quality, our Carbon Neutral commitment, and unwavering ethical standards that benefit our Partners, their Guests, and the Environment.

Our Core Value is "To Do Good"

For the Planet

We are committed to actively protecting our planet by minimising our environmental impact through pioneering reusable packaging, responsible operations, and continuous improvement in sustainability.

For your Guests

We nurture physical and mental wellbeing by creating highly effective, spa-quality products using carefully selected, cruelty-free and ethical ingredients free from unnecessary additives, promoting mindfulness and beneficial experiences.

For our Business Partners

We build collaborative, long-term relationships with our B2B clients (spas, hotels, etc.), prioritising their sustainable growth and success as integral to our own.

For our Suppliers

We build relationships based on transparency, honesty, and fairness, communicating clearly and professionally, and ensuring we meet our commitments, including timely payments.

For our Team

We treat our team members with respect, valuing them as individuals and fostering a supportive, fair, and honest internal culture where everyone feels seen and appreciated.

Our Philosophy

Built on the belief that exceptional treatments and genuine wellbeing arise from a clear conscience and creative freedom. We champion an approach where purity, ethics, and empowered expertise combine to create truly memorable guest experiences.